PROMOTING YOUR BREED...
Most horse owners, including ourselves, have been guilty of a common marketing phenomenon…horse people market to themselves- largely to people who already know about the breed. And while this is a part of a comprehensive marketing program, the largest part of a marketing opportunity it to the millions of people who don’t know about your breed. Whether you are a Breed Association, individual owner, or horse related business, the most fertile opportunities are with people who aren’t already familiar with your breed.
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